Sentimentality scoops Super Bowl ads

WASHINGTON: Unabashed sentimentality took the unofficial Super Bowl trophy for advertising brilliance on Sunday, with draft horses and pickup trucks both putting a lump in America's collective throat.

Budweiser's touching pocket narrative of an equine farmer reunited on the streets of Chicago with the Clydesdale he nurtured from birth for the beer's signature draft horse team was a run-away hit with viewers and critics alike.

New York ad agency Anomaly married the heartwarming imagery with singer Fleetwood Mac's sorrowful "Landslide" for the 60-second spot that went to invite a real-life newborn Budweiser foal via the brewer's Twitter account.

USA Today said the Budweiser ad took first place in its online reader-voted Ad Meter survey of Super Bowl commercials.

"Weepy, sentimental, nostalgic," wrote Kim Wheaton of Advertising Age in an instant analysis of the night's 50-plus commercials on the industry journal's website (www.adage.com).

"I don't care. This is everything I want from a Budweiser Super Bowl spot."

Viewers were still going onto Twitter to admit to shedding tears when Ram, the pickup division of Chrysler, weighed in a few minutes after Budweiser with a solemn ode to rural America created by Texas ad agency Richards Group.

It married spectacular photography of the Great Plains with late conservative broadcaster Paul Harvey's 1978 essay "So God Made a Farmer" -- and never revealed until the final few seconds that it was selling a truck.

"From the second it started to the last frame, I sat silent and mesmerised," tweeted Rick Liebling, an expert on the relationship between culture and creative advertising at New York ad agency Y&R.

Patriotism figured in another Chrysler spot, this time for Jeep, which celebrated the homecoming of American soldiers from Afghanistan.

The Super Bowl is the single most watched event on US television, easily pulling in more than 100 million viewers, and this year CBS was selling 30 seconds of ad time for as much as US$3.8 million.

But big-budget advertisers' best-laid plans to generate and sustain social media buzz got waylaid by the 34-minute partial blackout that hit the Superdome in New Orleans in the third quarter of the game.

That freak incident got people tweeting about the blackout instead of the ads, although Oreo made the most of the moment with an Instagram of its iconic cookie and the slogan: "You can still dunk in the dark."

While Pepsi indulged in the luxury of its spokeswoman Beyonce performing the half-time show, Coca-Cola invited viewers to go online and select the ending of its commercial, a Technicolor race through the desert for a bottle of Coke.

The winner climax -- the bus-driving showgirls in pink won out over the cowboys and the bikers -- was aired just minutes after the Baltimore Ravens' victory over the San Francisco 49s.

Many of Sunday's ads were released in the days leading up to the Super Bowl, including one from Volkswagen that some thought "racist" for depicting a cheerful Beetle-driving white office worker speaking in a Jamaican accent.

With Apple sitting out this year's game, the field was clear for Samsung, its arch rival in the smartphone market, to declare itself "the next big thing" with wise-cracking Seth Rogan and Paul Rudd plus a LeBron James cameo.

Fellow comedienne Amy Poehler managed to fit herself into a front-loading washing machine for electronics retailer Best Buy, while Israeli swimsuit model Bar Refaeli made out with a ruddy-faced geek named Walter for GoDaddy.com.

"That was disgusting," was one typical reaction on Twitter to the latter, but the website hosting service had nothing to complain about -- the backlash only helped get its #thekiss hashtag trending for a good part of the first quarter.

-AFP/fl

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Rain lashes Punjab, Haryana; minimum temperature goes up

CHANDIGARH: Light to moderate rains lashed most parts of Punjab and Haryana though minimum temperature rose sharply by up to eight notches above normal in both the states.

UT Chandigarh recorded a minimum of 13.7 degrees Celsius, up by seven notches above normal. The city also witnessed rainfall of 3.8 mm, the MeT office said here on Monday.

In Haryana, Ambala, Karnal and Narnaul settled at 14.2 degrees Celsius, 14 degrees Celsius and 8.8 degrees Celsius respectively, while Hisar had a low of 14.6 deg, up by 8 degrees above normal.

With rainfall of 4.6 mm, Bhiwani had a minimum of 10.4 degrees Celsius.

In Punjab, Amritsar recorded a minimum of 8 degrees Celsius with rainfall of 11.4 mm. Ludhiana and Patiala had a low of 13 degrees Celsius and 14.2 degrees Celsius, up by six and seven notches above normal respectively.

Among other places, rains also lashed Madhopur at 20.4 mm, Ranjit Sagar dam at 9.6 mm, Nangal at 11.2 mm and Shahpur Kandi area at 18.2 mm.

The MeT in its forecast said light to moderate rain may continue in next 48 hours, while hailstorm or thunderstorm may occur at isolated places in Punjab and Haryana.

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Pictures We Love: Best of January

Photograph by Dieu Nalio Chery, AP

The magnitude 7 earthquake that struck near Port au Prince, Haiti, in January 2010 so devastated the country that recovery efforts are still ongoing.

Professional dancer Georges Exantus, one of the many casualties of that day, was trapped in his flattened apartment for three days, according to news reports. After friends dug him out, doctors amputated his right leg below the knee. With the help of a prosthetic leg, Exantus is able to dance again. (Read about his comeback.)

Why We Love It

"This is an intimate photo, taken in the subject's most personal space as he lies asleep and vulnerable, perhaps unaware of the photographer. The dancer's prosthetic leg lies in the foreground as an unavoidable reminder of the hardships he faced in the 2010 earthquake. This image makes me want to hear more of Georges' story."—Ben Fitch, associate photo editor

"This image uses aesthetics and the beauty of suggestion to tell a story. We are not given all the details in the image, but it is enough to make us question and wonder."—Janna Dotschkal, associate photo editor

Published February 1, 2013

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Ravens Defeat 49ers in Historic, Unusual Super Bowl

The Baltimore Ravens emerged Super Bowl champions after one of the strangest and most incredible Super Bowl games in recent memory.

It's the second championship for the Ravens, who pulled out a 34-31 win over the San Francisco 49ers at the Superdome in New Orleans.

The Super Bowl is the biggest spectacle in American sports, and each year becomes the most watched television event in history. This year, Jennifer Hudson kicked things off with a touching performance of "America the Beautiful" with a choir of students from Sandy Hook Elementary School.

Alicia Keys accompanied herself on the piano for a long, jazzy rendition of the national anthem, before the coin toss which resulted in San Francisco receiving to start the first half.

Although the game looked at one point like it was going to be a completely unexpected blow-out, with the Ravens leading 28-6 at the beginning of the 3rd quarter, the 49ers got some unusual help that turned the showdown into a much more exciting battle.

About a third of the way into the 3rd quarter, right after a record-tying Ravens rushing touchdown, the power went out at the Superdome, knocking the lights and air conditioning out in the indoor stadium. The crowd of more than 71,000 strong, along with a lot of antsy players, coaches, and staff waited for 34 minutes for the power to fully come back on and the game to resume.

Chris Graythen/Getty Images

Super Bowl 2013: Beyonce Rocks the Halftime Show Watch Video

Super Bowl 2013: Alicia Keys Sings 'The Star-Spangled Banner' Watch Video

Super Bowl 2013: Jennifer Hudson, Sandy Hook Students Perform Watch Video

In a statement, the NFL said authorities were "investigating the cause of the power outage," and law enforcement sources told ABC News it was just an issue with the building.

That didn't stop many people on Twitter from jokingly blaming Beyonce, the energetic halftime performer who surprisingly reunited shortly with her former band Destiny's Child, for shutting down the power. After her performance, even her husband Jay-Z got in on it, tweeting "Lights out!!! Any questions??"

VIDEO: Super Bowl 2013: Beyonce Rocks the Halftime Show

The 49ers quickly followed the long delay with a touchdown, getting themselves right back into the game. Then just a few minutes later, they found themselves in the end zone again, and it appeared the power outage had flipped the momentum towards the 49ers.

With a score of 31-29 with more than 7 minutes left in the game, San Francisco looked poised to make the biggest comeback in Super Bowl history, but the team, trying for its 6th title, wasn't able to overcome the Ravens lead.

Baltimore was able to run out the clock, and the game ended with a final score of 34-31. Purple and gold confetti fell as the Ravens rushed onto the field and celebrated -- with some colorful language from quarterback Joe Flacco audible on the live broadcast, who was caught saying, "f***ing awesome" on CBS' cameras.

The game was already historic thanks to the match-up for John and Jim Harbaugh, the first head coach brothers to ever face each other on football's biggest stage. It was also the final game for the future Hall of Fame linebacker Ray Lewis, who is, as of the conclusion of the game retired from football.

This is the fifth season in a row that the Ravens have made it to the playoffs, led by Coach John Harbaugh, and SB XLVII MVP Quarterback Joe Flacco. It's the team's first Lombardi trophy since 2000. Their victor tonight made them the only team left in the NFL to have never lost a Super Bowl in multiple appearances.

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Along the U Street corridor, her honor finds all the comforts of home

The Social Committee at the U Street corridor condo building was planning a “progressive” holiday dinner party for its residents. People on the ground floor would provide cocktails and snacks; hors d’oeuvres would be on the next floor; and courses 1 to 3 would be on the next three levels up. ¶ One person, at least, couldn’t make the original date but still wanted to pitch in. ¶ “Dear Neighbors,” the new woman on the third floor wrote to the building’s e-mail group. “I hate to miss this get together, but I understand that if everyone else can make it, you can’t change it for me. I will contribute a couple bottles of wine before I leave. Warm regards, Sonia Sotomayor.” ¶ Along the U Street corridor — a Northwest Washington hotbed of urban renewal — neighbors and take-out joints are embracing a relatively new arrival: Sotomayor, the nation’s first Hispanic and third female justice on the Supreme Court. ¶ Sotomayor, who moved first to staid Cleveland Park after her 2009 appointment, now lives side by side with members of the city’s diverse class of professionals in a hip, transforming Washington neighborhood once known as the cultural hub of black D.C.

When Sotomayor, a former federal judge in New York, lived in Manhattan’s West Village, she seized on her neighborhood’s offerings, going twice a week to a bakery on Bedford Street for coffee and breadsticks and hosting friends at her apartment for Spanish or Thai take-in.

Now, Sotomayor is trying to re-create some of those rhythms in Washington.

Near her sleek U Street area condo building, where prices for units range from $350,000 to a little more than $1 million, the staff at the “green eatery” chicken place knows whom to expect when the name on the take-out order is “Sonia.” At The Greek Spot, the owner says that Sotomayor sometimes swings by on her way home from work for the $9.75 gyro platter.

Other Supreme Court justices — who live in Fairfax and Montgomery counties, Georgetown, near Adams Morgan or at the Watergate building — have been fairly involved in their neighborhoods, too.

The court’s proceedings are not televised, so they can maintain some level of anonymity when they venture out. The big exception: Clarence Thomas, who’s been a recognizable figure ever since his contentious 1991 confirmation hearings.

Then there’s Sotomayor. Last month, she took center stage, swearing in Vice President Biden during the inauguration ceremonies. Also, she’s been busy plugging her new memoir, “My Beloved World,” on “The Daily Show with Jon Stewart” and other TV shows.

Within her condo building, Sotomayor has already engendered such affection that last month another resident e-mailed the group list to remind everyone about her upcoming “60 Minutes” appearance:

“[M]ake sure to set your DVR’s to tape or watch 60 Minutes who will have our most famous and esteemed neighbor Justice Sotomayor on, speaking about her amazing life story from the Bronx to the Supreme Court. . . . 7 PM tomorrow! CBS.”

Slav Gatchev, 39, who is an emerging-markets finance specialist, said he occasionally runs into Sotomayor in the building. One recent night, Gatchev, dressed in sweatshirt and sweatpants, dropped off items for recycling in the garage and bumped into Sotomayor on her way home from work.

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34 injured in bus accident in Boston: report

NEW YORK: Thirty-four people were injured late Saturday when a charter bus traveling on a highway hit an overpass in Boston, Massachusetts, US media reported.

NBC News said the accident happened on Soldiers Field Road about 7:30 pm (0030 GMT Sunday).

The bus was returning to Pennsylvania from Harvard University with 42 people on board, the network said.

The injured have been taken to local hospitals. One them is reported to have life-threatening injuries.

-AFP/ac

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Haryana pineline scam: Deputy commissioner orders FIR against 5 govt officials, many others

CHANDIGARH: Jhajjar deputy commissioner, AjitBalajiJoshi, has ordered registration of an FIR against around a dozen persons, including five agriculture department officials, in the subsidy scam related to laying of underground pipelines.

Joshi told The Times of India on Saturday that they have also sought comments from the agriculture department in the matter. FIR has been sought against former assistant soil conservation officer Neena Sehwag, agriculture inspector Jagbir Singh, agriculture development officer Jain Singh Mann, accountant Satya Prakash, another employee Dharmpal, some farmers and officials of a Charkhi Dadri-based private firm for alleged involvement in the scam, he said.

The action follows an inquiry conducted by Jhajjar city magistrate, who detected that over Rs 1 lakh subsidy was claimed by five farmers in connivance with officers of agriculture department and the private firm. "There is possibility of more such cases coming to light," the inquiry report maintained.

According to official records, over Rs 25 crore was disbursed to 444 farmers as subsidy through the firm, for installing underground pipelines for irrigation purposes in Godhi village of Jhajjar district. The agriculture department has ordered physical verification in all these cases.

A retired agriculture economist, Ram Kanwar, had recently alleged a Rs 200 crore scam in subsidy to farmers by the agriculture department, for installation of sprinkler sets and laying underground pipelines. However, the department has been denying the scam.

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Pictures We Love: Best of January

Photograph by Dieu Nalio Chery, AP

The magnitude 7 earthquake that struck near Port au Prince, Haiti, in January 2010 so devastated the country that recovery efforts are still ongoing.

Professional dancer Georges Exantus, one of the many casualties of that day, was trapped in his flattened apartment for three days, according to news reports. After friends dug him out, doctors amputated his right leg below the knee. With the help of a prosthetic leg, Exantus is able to dance again. (Read about his comeback.)

Why We Love It

"This is an intimate photo, taken in the subject's most personal space as he lies asleep and vulnerable, perhaps unaware of the photographer. The dancer's prosthetic leg lies in the foreground as an unavoidable reminder of the hardships he faced in the 2010 earthquake. This image makes me want to hear more of Georges' story."—Ben Fitch, associate photo editor

"This image uses aesthetics and the beauty of suggestion to tell a story. We are not given all the details in the image, but it is enough to make us question and wonder."—Janna Dotschkal, associate photo editor

Published February 1, 2013

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Gun Violence 'Depletes Precious Natural Resource'

It took the mass shooting in Newtown, Connecticut, to prompt lawmakers to call for stricter gun legislation. But the reality is that in a city like Chicago, where 515 murders took place last year and more than 100 shooting incidents have occurred since January 1, gun violence is an ongoing issue and it has been for years. Only, these shootings have become so common that they don't make national headlines.

"We lost a classroom full of children in Connecticut which sparked national outrage that needs to be translated into action, but in Chicago, we sometimes lose a dozen or more young people every weekend," Rep. Luis Gutierrez (D-Illinois), who serves the Chicago area, said in a statement. "Too many bullets and too many guns are killing the next generation and we have got to make it stop."

Gutierrez, like many others, believe that any debate about gun violence shouldn't just take into account mass shootings that make headline news. It should also consider the chronic gun violence that takes place on a daily basis across the U.S.

In Chicago's case, many of the victims are young minorities growing up in poor, gang-ridden neighborhoods on the south and west side of the city.

Just earlier this week a 15-year-old girl who performed at President Barack Obama's recent inauguration was gunned down, The Washington Post reported.

The teen, Hadiya Pendleton, was hanging out in a park with about a dozen other young people when she was shot. Two other victims were reportedly wounded. By all accounts she was in the wrong place at the wrong time. Reports indicate that the gunman was not even aiming at her.

And Pendleton is just the latest example. Chicago police officer Ron Holt lost his son, Blair, to gun violence in the spring of 2007. The 16-year-old was shot and killed while riding a bus after school.

Holt now works with young people in the community, particularly minorities at an increased risk of engaging in dangerous behavior, to encourage them to focus on their education instead of turning to violence.

"I explain to them that if they continue to ascribe to this diabolical idea of resolving conflict with firearms they're depleting the most precious natural resource in the community, and that is them," Holt said.

What's clear is that the root of the gun problem is not just the guns. There are several factors that play a role, many of which are rarely discussed. For example, for minority youth living in urban communities characterized by poverty, violence, particularly gun violence, tends to be chronic. And the groups largely impacted tend to be African American and Hispanic.

A lot of that has to do with acculturation, according to Rahsmia Zatar, executive director of Strong Youth, a gang prevention and intervention organization. There is a sense that it's difficult to move beyond one's cultural sphere.

As a result, minorities often tend to gravitate toward other young minorities in similar situations, and turn to violence to gain a sense of control, however false it really is.

Charles Rex Arbogast/AP Photo

"It's easy to fall victim to feeling a sense of empowerment through violence," Zatar said. "They feel they have limited opportunities and they don't have a sense of 'I can achieve,' [or] that there is something here for me that's better."

According to the 2011 American Community Survey by the U.S. Census Bureau, more than 30 percent of Chicago's African-American population and nearly 27 percent of Hispanics live below the poverty line. Perhaps more importantly, blacks and whites remain largely segregated, with African-Americans making up the vast majority of neighborhoods in the south, and whites comprising most of the north. Latinos are somewhat more mixed, often living in "buffer" communities between blacks and whites, which could exacerbate the pressure to conform to two cultures, neither of which is entirely comfortable.

These various enclaves also suffer from a distinct gang problem. Chicago Police Commissioner Garry McCarthy told Reuters the city is plagued by the breakup of larger more established gangs into new factions that are fighting over everything from turf to money.

Then there's the city's illicit gun issue, which is bigger than New York's or Los Angeles' despite strict laws to limit weapons. Gun shops are actually outlawed in Chicago, as are assault weapons and high-capacity magazines. Handguns were even banned until 2010.

Still, in a place like Chicago it's handguns doing the most damage. According to statistics from the Bureau of Alcohol, Tobacco, Firearms and Explosives, most of the guns they recovered in Illinois were pistols, followed by revolvers and rifles. Machine guns come in a distant sixth.

Why so many guns? Gun laws in neighboring communities are not as strict, and firearms make their way into the city. According to a recent article by The New York Times, officials "seized 7,400 guns [in Chicago] in crimes or unpermitted uses last year (compared with 3,285 in New York City), and have confiscated 574 guns just since Jan. 1 — 124 of them last week alone."

And while Chicago residents are required to report the loss or theft of a handgun, that same law does not apply to all of Illinois, so a stolen firearm could easily make its way into Chicago without the owner ever reporting it missing.

The dynamics created in poor minority communities like those in Chicago combined with the sheer number of guns that make their way into such a city bear out in the overall statistics.

According to the Bureau of Justice's National Crime Victimization Survey, African Americans were disproportionately represented among homicide victims and offenders between 1980 and 2008. They were six times more likely than whites to be homicide victims and seven times more likely than whites to commit homicides.

Latinos don't fare much better. According to the National Council of La Raza, the nation's largest Hispanic advocacy organization, "Today in America, every three hours a young person is killed by firearm violence. Every 14 hours, that teen or child is Latino."

Young Latinos are especially likely to be impacted by gang violence in places like Chicago. Nationally, Hispanics are also more likely than non-Hispanics to be victims of violent crimes committed by gang members.

The impact of guns on the Latino community may explain why they're inclined to favor increased gun control. According to the Pew Research Center, while 57 percent of whites think it's more important to protect the rights of Americans to own guns than to protect gun ownership, only 29 percent of Latinos feel the same way.

Holt would certainly like to see something change. Several days after his son was killed, he received a voicemail. It was then-Senator Barack Obama. The young lawmaker had called Holt to express his condolences and to promise that if there was anything he could do in the future to help curb gun violence, he was prepared to do it. The two never spoke on the phone, but Holt remembers the message.

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VA study finds more veterans committing suicide

Every day about 22 veterans in the United States kill themselves, a rate that is about 20 percent higher than the Department of Veterans Affairs’ 2007 estimate, according to a two-year study by a VA researcher.

The VA study indicates that more than two-thirds of the veterans who commit suicide are 50 or older, suggesting that the increase in veterans’ suicides is not primarily driven by those returning from the wars in Iraq and Afghanistan.

“There is a perception that we have a veterans’ suicide epidemic on our hands. I don’t think that is true,” said Robert Bossarte, an epidemiologist with the VA who did the study. “The rate is going up in the country, and veterans are a part of it.” The number of suicides overall in the United States increased by nearly 11 percent between 2007 and 2010, the study says.

As a result, the percentage of veterans who die by suicide has decreased slightly since 1999, even though the total number of veterans who kill themselves has gone up, the study says.

VA Secretary Eric K. Shinseki said his agency would continue to strengthen suicide prevention efforts. “The mental health and well-being of our courageous men and women who have served the nation is the highest priority for VA, and even one suicide is one too many,” he said in a statement.

The study follows long-standing criticism that the agency has moved far too slowly even to figure out how many veterans kill themselves. “If the VA wants to get its arms around this problem, why does it have such a small number of people working on it?” asked retired Col. Elspeth Cameron Ritchie, a former Army psychiatrist. “This is a start, but it is a faint start. It is not enough.”

Bossarte said much work remains to be done to understand the data, especially concerning the suicide risk among Iraq and Afghanistan war veterans. They constitute a minority of an overall veteran population that skews older, but recent studies have suggested that those who served in recent conflicts are 30 percent to 200 percent more likely to commit suicide than their ­non-veteran peers.

An earlier VA estimate of 18 veterans’ suicides a day, which was disclosed during a 2008 lawsuit, has long been cited by lawmakers and the department’s critics as evidence of the agency’s failings. A federal appeals court pointed to it as evidence of the VA’s “unchecked incompetence.” The VA countered that the number, based on old and incomplete data, was not reliable.

To calculate the veterans’ suicide rate, Bossarte and his sole assistant spent more than two years, starting in October 2010, cajoling state governments to turn over death certificates for the more than 400,000 Americans who have killed themselves since 1999. Forty-two states have provided data or agreed to do so; the study is based on information from 21 that has been assembled into a database.

Bossarte said that men in their 50s — a group that includes a large percentage of the veteran population— have been especially hard-hit by the national increase in suicide. The veterans’ suicide rate is about three times the overall national rate, but about the same percentage of male veterans in their 50s kill themselves as do non-veteran men of that age, according to the VA data.

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